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Game of Thrones fever hits eBay

Celebrity  |  E-commerce  |  eBay
Thursday 24 April 2014 - 15:13
Game of Thrones fever hits eBay

The arrival of series four of cult fantasy drama TV series Game Of Thrones on screens around the world this month has sparked a huge rise in interest in merchandise linked to the show, according to eBay.

Despite the episodes being shown simultaneously in America and on Sky Atlantic in the UK – meaning a British airtime of 2am – eBay.co.uk says it has seen a 47 per cent increase in sales of merchandise linked to the show.

This increase was found to be even greater when eBay analysed data for searches ...read more

Google to update AdWords to ease e-store management

Thursday 24 April 2014 - 11:03
Google to update AdWords to ease e-store management

Google has announced its intention to seriously rival eBay as a host of choice among online retailers, by previewing a number of major updates to its AdWords online advertising platform.

Prompted, the company says, by the increase in constant connectivity of would-be buyers, and the wider prevalence of shoppers searching online for local businesses and then going into a store to buy goods, it hopes that, ultimately, more businesses will see the benefits of adding more localised info ...read more

Amazon named a leader at targeting young people

Wednesday 23 April 2014 - 12:36
Amazon named a leader at targeting young people

E-commerce giant Amazon is one of the world's most effective communicators to the youth market, according to research by a newly-formed advertising agency working in the same field.

It ranks closely behind Coca-Cola and Cadbury for the number of users aged between 16 and 22, with 58 per cent of those questioned in this age group counting themselves as Amazon regulars – whether buying or selling.

One in three of those questioned for the research, by ad agency Rough Hill said they ...read more

Post Office reveals what our address says about us

Wednesday 23 April 2014 - 12:34
Post Office reveals what our address says about us

As it marks the 40th anniversary of the advent of the system of postcodes in the UK, the Post Office has unveiled research carried out into the links between the codes and a series of data on living standards.

It has collated information on five key lifestyle factors, and produced a list which acts as a barometer of the nation's health, employment trends, variations in the cost of living, security, and home life.

It found that five London districts were the most healthy in England, while the idyllic Su ...read more

Shops report slow Easter – but confidence rises

Tuesday 22 April 2014 - 13:05
Shops report slow Easter – but confidence rises

Better than expected weather encouraged people to find things to do other than go shopping in the early part of the long Easter weekend, latest figures suggest.

The respected Springboard survey of footfall in major in and out-of-town shopping destinations found that, on Good Friday and Easter Saturday, the numbers of visitors fell by 7.6 and 8.7 per cent respectively compared with the comparative Easter days in 2013.

Analysts described the figures as surpris ...read more

Apple bids to recruit leaders for mobile payments drive

Tuesday 22 April 2014 - 13:01
Apple bids to recruit leaders for mobile payments drive

With more than 600 million people worldwide holding accounts for its iTunes music streaming service, Apple is said to be looking at ways of tapping into that vast customer base to launch an electronic payments service.

A first move towards such an aim is said by tech newsletter Re:code to be the appointment of big players from the electronic payments sector to two new senior posts.

They are expected to work alongside Jennifer Bailey, who has been in charge of Apple's e-commerce operations for several years.

Cent ...read more

Tea firm hopes exports will bring national success

Friday 18 April 2014 - 10:12
Tea firm hopes exports will bring national success

A tea merchant based near Paisley in Scotland is in the running for a national business award, thanks partly to its success as an online-only business.

Jenier Teas was set up in 2009 and prides itself on stocking a wider range of teas, pyramid tea bags and tea accessories than many competitors.

It is now trading in many countries online, including Australia, Norway, Turkey, and even traditional tea-producing nations such as India and Kenya.

Jenier Te ...read more

Mistrust of Bitcoins barrier to wider use

Friday 18 April 2014 - 09:01
Mistrust of Bitcoins barrier to wider use

Most British consumers wouldn't use virtual online currency Bitcoin to pay for online purchases, a survey has suggested.

The poll, by e-commerce solutions company Venda, also suggested that nearly half of those questioned don't trust the digital currency, perhaps heavily influenced by stories of its fluctuating value in online exchanges.

Venda group CEO, Eric Abensur, says there is a "fundamental mistrust" ...read more

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