eBay has streamlined the content on its Daily Deals page, in what seems an effort to make it much less cluttered.

In place of the several icons on which users could click to be taken through to the relevant section of the site, there are now just four.

These take the form of a single banner ad-type item, and three boxes immediately below, which lead through to the fashion, home and garden, and electronics pages.

At the time of writing, the banner at the top is being used to promote the site's 'Back to University' deals, which we wrote about yesterday.

The new design has reduced the number of large blocks of colour on the page, making it look less cluttered, but individual items which users can actually buy don't now appear until below the fold on the page, ie users have to scroll down to reach the panels containing the Daily Deals and Top Picks.

Retailers not lucky enough to get their products featured in these choice spots now have to be content with being behind the three tabs at the bottom of the page, which echo the categories mentioned earlier.