China's equivalent of PayPal has found out that the cost of making an online error can be high.
Alipay, part of the Alibaba group of companies, which runs the Far East's biggest online selling network, is to pay out the equivalent of nearly £71,000 to compensate 236 customers who were the victims of a technical glitch.
The company planned to give away an iPad2 to one winner of a draw for anyone who paid for goods or services online using their mobile phone, as well as a small rebate of their payment fees to all other entrants.
Unfortunately, the message which should have only gone to the single winner of the iPad was sent to 236 people, who were only due the rebate.
But now, Alipay has come clean, and said it will compensate all those who received the errant message, by sending them an iPad.
Some Chinese media have alleged that the goof was all a publicity stunt, but the company's PR chief insists that's not the case.