Worldwide shipping firms should consider advertising on Facebook, after it was claimed that the social networking site has a "big advantage" over its rivals.

If Facebook can continue to add apps and games, people will spend longer on the site and make it a very attractive advertising platform for businesses.

This is the view of Web User news editor Ben Camm-Jones.

He was commenting on figures from Experian Hitwise that suggest Facebook users are spending less time on the site.

However, Mr Camm-Jones said the report simply reveals that Facebook use is levelling, rather than falling.

The Experian Hitwise data showed that in the UK in the last six months, the time spent on the site has declined on average from 30 minutes, to just over 27 minutes.