A new online shopping tool has been launched by Visa, that will make it easier to track worldwide shipping parcels.

The Rightcliq tool unveiled by the credit card company is designed to make online shopping easier and get more people to use internet retailers.

Aside from making it easier to track international package deliveries, the tool will improve customers' ability to browse and compare goods online.

Visa has come up with the platform after its own research suggested technology is lagging behind the demand for shopping online.

Half of all online shoppers use inefficient methods such as making a list on a bit of paper or bookmarking favourite sites.

Visa claim a massive 90 per cent of people would do more online shopping, if there existed tools to make the experience more user-friendly.

Global head of e-commerce and authentication at Visa, Gerry Sweeney, said the new tool is the firm's answer to that consumer demand.