Retail comparison site Shopping.com has expanded it's services to include an iPhone application.

The free app is intended to transform how consumers go about their shopping.

Shopping.com feel their app will mean shoppers can find product details and reviews art their fingertips, while on the move.

European managing director of shopping.com, Bjorn Kvarby says people use their mobile phones more often now, in order to help with buying decisions.

He said that whether this is to call or text friends for a second opinion, the app will be another tool in the shopper's arsenal.

Shoppers will need an iPhone with OS three point 0, or better, in order to run the app.