Procter and Gamble, one of the nation's most enterprising digital marketers is now probing into ways to translate the millions of hits their website gets each month into hundreds of millions of added sales.

They believe they can even start selling Pampers nappies online and that it could be as easy as including a 'shop now' option.

Zikkir business forum reports that this could also lead buyers to retailers like Wal-Mart and Drugstore.com.

At present Procter and Gamble only spend about 1 per cent of their advertising budget on internet marketing; however the market place does look promising for them.

People are shopping increasingly online and the categories of goods they're searching for is also expanding into beauty and household goods.

It's been suggested that the key to success in this area is down to making shopping online as easy as possible.

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