Traffic to 200 leading online retail sites was up 10 per cent in September.

The Internet Retailer reports how this could be a sign for a strong holiday season for e-retailers.

Web measurement firm Compete Inc, say there was considerable variation by product category; however jewellery, watches and auction sites registered increases in unique visitors for the month.

Among individual e-commerce sites, the CVS.com site of the drugstore chain more than doubled its traffic in September to 5.9 million, and ranked 20th on the list of most-visited sites.

Amazon.com was the top site in traffic, with 68.7 million unique visitors, more than double the 30.8 million of No. 2 Walmart.com.

It's also been reported that Amazon’s traffic increased 23.3 per cent year over year and Walmart.com's traffic was up 23 per cent.

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