The Post Office has launched a new marketing campaign to underline the importance of the organisation as a hub for local communities.

Developed in partnership with a number of agencies, the ad campaign will be rolled out across TV, press, direct mail and outdoors from next month.

Paul Grey, formerly of Skins and BBC period drama Desperate Romantics, directed and produced the TV advertisements together with Mother London.

Gary Hockey Morley, Post Office marketing director, said the campaign will build on the company's heritage as a community brand, while also drawing attention to its array of financial services and travel products.

"Back in the twenties, the General Post Office Film Unit used to create short films featuring a slice of UK life and we wanted to use this as a starting point to provide a modern take on what life in the UK is like today," he added.

Earlier this month, Royal Mail unveiled a study it commissioned to Warwick Business School, which outlines ways in which UK businesses can accelerate their profitability and generate more money for the economy.