The new brainchild of Home Delivery Network, Yodel, has expressed its desire to have the Yodel brand used in the everyday vernacular in the same way as search engine giant Google.

The Parcel2go client recently told advertising industry magazine Marketing Week, that it hopes to one day have it's service so commonly used that people begin to say the Yodel name in a similar fashion to how people say; 'Google it'.

Many people now refer to the world's most popular search entity when talking about all non-specific forms of internet search.

The parcel delivery firm say they want consumers to eventually use the term 'Yodel it', anytime they need an item to be delivered.