People looking to book a courier to deliver to their homes are managing to keep away from identity theft, if new figures are anything to go by.

Online shoppers have become more knowledgeable no how to navigate the web safely, according to the 2010 Media Literacy Report by watchdog, Ofcom.

Their research suggests that compared to 48 per cent just three years ago, 80 per cent of adults now modify their own privacy levels when using social networking sites.

Ofcom's study also states that almost 50 per cent of users have at some point made savings over the web by using price comparisons.