Online discount retailer M and M Direct is celebrating a successful Christmas of trading.

The web based fashion store saw sales rise by 21% in the ten weeks to January 3.

Online orders rose 30% to over 800,000 and 2.7 million items were sold.

Expansion is now on the cards as the e-tailer plans to launch a German language website later this year following international success in Europe.

The business has an annual turnover of just over 100m.