UK fashion sellers could find themselves sending a parcel to USA-based Anglophiles one day and a parcel to Australia-based ones the next after eBay announced an improved UK fashion site.

Fashion Outlet is eBay's attempt at providing a destination site where consumers can get British high street brands with huge price reductions.

It will feature a More Like This function for buyers, which will find items that are a similar colour, shape and size.

Recent research shows that whilst 7.1m web searches were made for fashion items, only 2.5m sales were made on eBay’s Clothing, Shoes and Accessories pages. No doubt eBay will want to make the most of these potential new customers.