London based Boticca.com are launching a new website that aims to showcase new or under the radar fashion designers.

The aim is not only to provide a platform for undiscovered talent but also to ensure a unique online shopping experience for buyers.

Co founder and CEO of Boticca Klyan Foroughi says, independent designers are often a neglected niche of the fashion world despite often being the true innovators of the industry.

The site features one-of-a-kind jewellery, handbags and accessories by designers from across the world and an online retail space that's both professional and easy to use.

Sales Director Niloufar Sassani says, staying ahead of the fashion curve today is a challenge as fashion-forward customers continually insist on individuality.

Boticca.com hopes that it can fulfil such a gap in the market with its own progressive online retail.