Social media marketing is still new and will continue to grow.

Incorporating social media into a marketing strategy is still a relatively new thing and will expand over the coming years, businesses using parcel delivery and courier services have been told.

Currently there is little in the way of best practice, meaning that most companies are still experimenting, according to .net magazine editor-in-chief Dan Oliver.

He went on to explain that even traditional forms of marketing can be boosted by adding an online element to them.

 "Any business with an online presence would be crazy to ignore digital marketing," Mr Oliver added.

His comments come after Bigmouthmedia's 2011 Travel Report showed that spending on social media is overtaking direct email advertising.

The study found that despite a difficult economic climate for the travel sector, many companies are investing heavily in social media, apps and mobile sites.

"Social media marketing is still in its infancy and will continue to grow over the next few years," noted Mr Oliver.

Posted by Rob Elliott 

Article Added: 20/12/2010 15:30:11