Social media profiles need to be kept updated.

Parcel delivery and courier services running a social media strategy have been told to maintain status updates regularly to keep people interested.

This is just one piece of advice, which also includes not falling into the trap of expecting to be an overnight success, from B2C Marketing Insider.

"Offer content targeted to a specific audience. Carve out and cultivate your niche by offering readers something they can use: tips, tools, advice, links, feedback. Leverage your experience and expertise into a shared resource," the website implores.

It goes to explain that building a social media profile takes time and effort, with a certain amount of each day needing to be set aside to update profiles.

Engaging people in a conversation is important, the website states, as social media is a community that depends on dialogue, not monologue.

The advice comes after WaveMetrix found that brands are perhaps taking on board some of this advice, as they use their social media presence focus not on products but on the lifestyles they embody.

Posted by Matt Watts 

Article Added: 17/01/2011 09:12:44