Social search is growing and is a key technology over the next five years.

Integrating social media into search is growing and will be increasingly important for all businesses in the next five years, parcel delivery and courier services have been informed.

Search engine optimisation will not be the driving force for online marketers, according to Tomer Garzberg, director of Strongman Digital Media.

Writing in a blog piece for Business Review Australia, he explained that social media are already being incorporated into Google, while Bing and Facebook are in partnership.

"Bing allows Facebook users to search the web from within Facebook, and displays results that your friends are interested in. This in turn, makes search more relevant for the end consumer as they know what is hot and what is not," Mr Garzberg said.

He went on to say that mobile technology is going to become more popular, affecting the way companies to do business and reach customers.

His comments come after Canadian research company Info-Tech revealed that social media is one of six key technologies for businesses in the year ahead.

Posted by Lucy Pritchard

Article Added: 04/01/2011 16:28:44