A few tips on finding a return on investment from social have been offered by Econsultancy.

Parcel delivery businesses looking for a quantifiable measure of the return on investment from social media have been offered a few tips.

Social media provides a chance for companies to put out a "clear but concise" message about themselves, explains Econsultancy.com.

Writing in a blog post for the site, Adarsh Rangaswamy points out social media is "extremely vast".

He has several ideas on how companies can focus in on one particular social networking site and use definable metrics to measure the return on investment.

For Facebook, numbers of visits, likes, comments on a page, and how often it has been shared are all ways of gauging success.

On Twitter, meanwhile, the number of followers, retweets and the amount of people clicking through to a firm's site are all quantifiable measures.

US research company Forrester recently reported on the challenges facing businesses in targeting increasingly "overwhelmed audiences".

The study noted that new brands need to focus on established social media platforms.

Posted by Tom Sands

Article Added: 14/10/2010 14:37:00