Marketing via social games can be effective.

Retailers using parcel delivery and courier services can turn to social gaming as an effective form of marketing, it is claimed.

Advertising via social games, already established as a way of growing brands, is set to become more popular, according to Headstream.

Social media games present companies with way of achieving brand awareness among a "huge audience of engaged players", noted Tom Chapman, social media strategist at the firm.

"If the partnership and idea is spot on, then a brand can achieve great success via connected marketing tapping into the viral channels of Facebook. For a brand it is a great way of blending offline and online activity," he added.

Blending the correct game and brand can add value to the social gaming experience, Mr Chapman went on to say.

His comments come as Dr Dre is partnering with games developer Zynga to use the Facebook and iPhone game Mafia Wars to promote his new album.

Posted by Matt Watts 

Article Added: 22/12/2010 16:34:58