Royal Mail has added a new online service to Door to Door, which connects advertisers with customers.

A new online service to help marketers find their customers has been launched by Royal Mail.

Customer Finder, a web-based service, allows clients to choose targets using granular search criteria and build maps and reports.

The service is part of Royal Mail's Door to Door, which combines a range of tools to help advertisers to identify potential customers and increase return on investment.

Philip Rickets, head of Door to Door strategy at Royal Mail, said the organisation is committed to helping small and large businesses to reach out to their customers.

"Door to Door is an effective way for companies to advertise their products and services, and this development will help them get even more from their budgets and reduce waste by helping them reach out to their intended audiences," he commented.

Royal Mail recently announced the appointment of AFD Software, which will assist with the distribution and development of the Postcode Address File.

Posted by Laura Rathbone.

Article Added: 22/06/2010 10:29:48