Post Office sets out to establish itself as the hub of the community with a new advertising campaign.

The Post Office is keen to establish itself as a "hub for local communities" through a new advertising campaign.

Focusing on the theme of community cohesion, the multi-channel advertising campaign will aim to highlight the range of financial products it offers alongside its postal services.

Working from the tagline "there is more that unites us than divides us", the campaign is based on research which inidcated that 86 per cent of people believe their area is one where people from different backgrounds get on well together.

The campaign - which will span TV, press, direct mail and online - will launch on July 4th and will be led by director Paul Gray, who has worked on Channel 4 teen drama Skins and BBC period drama Desperate Romantics.

Post Office marketing director Gary Hockey Morley said that the new campaign will build on the brand's heritage.

He said: "Back in the twenties, the General Post Office Film Unit used to create short films featuring a slice of UK life and we wanted to use this as a starting point to provide a modern take on what life in the UK is like today."

Royal Mail is continuing to enhance the service it provides to businesses as well as consumers.

Last week, the company launched an online Door to Door targeting service enabling marketers to more effectively reach its consumers with unaddressed campaigns.

Article Added: 28/06/2010 09:40:36