Businesses should be keeping their social media strategy in-house.

E-retailers using international package delivery firms should keep social media management in-house, it has been claimed.

Businesses wanting to build a presence on ever-important and popular social networking sites should not outsource this area of their enterprise, according to Alex Blum from KickApps.

Writing in Business Insider, he claimed that entrusting an outsider with Twitter replies is the same as putting "rent-a-moderator" in front of some of a company's most important customers.

"For e-commerce companies, specifically, which now rely on Facebook as a fast-growing sales portal, outsourcing the moderation of online communities is a colossal mistake," he explained.

Mr Blum explained that firms would not like an outsider to be as honest in their replies as the customers would like and expect from a social setting.

Econsultancy recently pointed out that companies need to ensure they do not allow their corporate blog to become a board for press releases.

Posted by Matt Watts 

Article Added: 09/11/2010 17:05:29