Online retail success depends on customers being confident goods will arrive.

Online retailers must convince customers that their orders will arrive by Christmas to maintain confidence in shopping in this manner.

Mike Petevinos, head of consulting for retail at Capgemini UK, claims it is of critical importance that these firms reassure consumers that their goods will reach them in time for the festive period, which could include using the services of parcel delivery providers such as Parcel2Go.com.

After the recent survey from the Interactive Media in Retail Group and Capgemini showed that online spending fell during the postal strikes, he says it is vital firms keep customers onside.

"E-retailers must heed the October warning signs and act to reassure consumers that orders will be delivered in time for Christmas. With consumer confidence restored, e-retailers can get on with the real challenge of convincing consumers to spend online," Mr Petevinos said.

Online fashion retailer Asos recently reported a £4.4 million profit for the six months up to September 30th, a nine per cent rise on the same period last year.

Posted by Mark Moore



Article Added: 27/11/2009 16:46:13