ClickandBuy claims that online retailers could lose valuable sales if they do not offer a number of recognisable payments methods to consumers.

Online retailers have been urged to offer a wide variety of payment methods to consumers by industry experts.

Internet payment system provider ClickandBuy claims offering a number of recognisable payment methods can help an online retailer to prove their website is legitimate and increase the chances of consumers buying items from the site.

Nick Drew, director of e-commerce operations at the organisation, claims many shoppers would rather cancel their purchases than be forced to use an unfamiliar payment method – which would lose the retailer custom and reduce the amount of parcel delivery required to fulfil orders.

He added: "British consumers are creatures of habit. If they have a favourite method of payment with which they feel safe and comfortable using, then they are more likely to want to continue using this rather than try something new."

A YouGov survey commissioned by ClickandBuy found that 40 per cent of adults would feel more comfortable using an online retailer which offers a number of payment methods.


Article Added: 07/05/2009 09:33:08