Parcel delivery and courier services using social media platforms may find that Google ranks adverts carried on sites like Facebook and MySpace.

However, according to integrated digital marketing campaigns agency bigmouthmedia, doing so would diminish the search engine giant's own position.

"If you can imagine a future where ads from social platforms routinely appeared on Google pages then I imagine that would certainly weaken Google's proposition and I'd be very surprised if they allowed it," said Andrew Girdwood, head of strategy at the firm.

The comments come as Google starts carrying ads from another network as it integrates Twitter's Promoted Tweets into Google Realtime Search.

Similar to Google AdWords, Twitter Promoted Tweets is a way for brands to make their ads show above everyone else's.

Mr Girdwood went to explain that this process of showing Twitter ads is "really limited".

"It's not the case that Twitter can now show ads against core Google services and, interestingly, Google always makes a point of saying it is not a content service," he added.

Posted by Lucy Pritchard

Article Added: 10/01/2011 16:28:37