Jumo has the potential to lead a new social networking trend.

Parcel delivery firms using social media may want to turn their attention to Jumo, which has the potential to be a leader in a new online trend.

According to Social Media Portal (SMP), Jumo could be at the front of a new category of social networks that are focused on social change.

Last month marked the beta launch of Jumo, a new social network from one of the founders of Facebook that tried to connect individuals and organisations working to change the world.

Editor and co-founder of SMP Rachel Hawkes explained: "Jumo stands out strongly against its competitors" in the social philanthropy arena thanks to its "seamless integration with Facebook".

"What social media enables these sites to do is to mobilise their own personal social networks both off and online to create a real difference. We will inevitably see more sites like Jumo," she added.

Jumo's blog reported an "unbelievable response" and "record numbers" when it went live at the end of November.

Posted by Laura Rathbone

Article Added: 06/12/2010 16:32:33