Argentina shirts and merchandise have been selling fast on eBay in India.

They may be separated by a distance of 10,000 miles, but eBay users in India are cheering on Argentina in the World Cup, according to the online auction site.

The Argentineans' distinctive blue and white striped shirts have proved a hit with Indian buyers, who are placing parcel delivery orders for the team's merchandise in droves.

"Argentina is the leading team when it comes to online sales," commented Deepa M Thomas from eBay India, as the company revealed that some 50 per cent of Indian eBay customers are plumping for Argentina products.

Germany, England and Brazil are also popular teams on the site, although Ms Thomas added that the beautiful game has yet to overtake cricket as India's sport of choice.

Andreas Gellner, managing director of Adidas India, added: "Argentina's jerseys are most popular, but Spain is picking up. Personalised jerseys are big too."

According to an article in the Daily Telegraph, a 1974 World Cup sticker album recently sold for £400 on eBay.

Posted by Sarah Gower.

Article Added: 02/07/2010 15:24:25