Vancouver's Hootsuite social dashboard is growing.

International package delivery firms operating in Canada may wish to turn their attention to a growing phenomenon in the social media sphere.

Vancouver-based Hootsuite has exceeded the one million user mark in just two years, after launching in December 2008.

Hootsuite's social media dashboard is a tool that allows users to manage a variety of social networks and create reports.

Its base is broad, with government agencies and small and medium-sized enterprises using the dashboard, as well as individuals who love Facebook, Twitter and the like.

"Since December 2008, we've grown from a modest dashboard born out of a digital agency, to a vast community of industry professionals, agencies and enthusiasts from around the world," Hootsuite said in a statement.

Among its achievement so far is its partnership with Twitter, which sees it be the first to syndicate Promoted Tweets.

A recent survey from Knowledge Networks and MediaPost Communications revealed the value of social media advertising, with 15 per cent of US consumers more likely to buy from brands shown on sites like Facebook or MySpace.

Posted by Matt Watts 

Article Added: 01/12/2010 09:41:21