There are six main goals in a social media strategy.

Based on survey carried out earlier this year, a customer relationship management (CRM) magazine has come up with six top goals for a social media strategy.

DestinationCRM.com complied the list following a report entitled Social Media Usage, Attitudes and Measurability: What Do Marketers Think?, which was sponsored by HubSpot and Junta42.

Polling business leaders, it noted that 72 per cent of respondents have a social media strategy in place.

The online magazine said the number one goal is to establish a close relationship with customers or prospective customers.

Identifying new customers and prospects and developing an audience for a company's content are also key elements to the strategy.

The final three aims for a social media approach to marketing are generating leads, increasing the sales of existing products and improving customer retention, according to the website.

A recent report from parcel delivery and courier services provider FedEx listed ways of achieving best practice for businesses using social media.

Posted by Lucy Pritchard

Article Added: 01/12/2010 17:37:09