Social media use is set to grow and grow, says .net magazine.

International package delivery firms like FedEx or DHL should be aware that the advent of mobile technology will see social media use grow "exponentially".

This is the view of .net magazine's editor-in-chief Dan Oliver, who described Facebook's arrival as a "watershed moment", defining the Web environment and reshaping how people communicate with each other.

Love it or hate it, he added, Facebook's success is indisputable - over 500 million active users who are sharing an average of 90 pieces of information a month.

Most people now understand how to integrate the social web into their lives and a "host of new sites and apps" are ready to take off, explained Mr Oliver.

"It's a fascinating and exciting time to be online."

He continued: "The huge growth of mobile over the last few years, and new devices such as the Windows Phone 7 handsets targeting social networks, the growth of interaction via social services will continue to grow exponentially."

A survey from Yazino has found 26 per cent of people spend more time chatting online than in person.

Posted by Sarah Gower

Article Added: 10/11/2010 16:36:34