Experian has acquired social media firm Techlightenment.

Credit card company Experian has taken a step into the world of social media after it acquired Techlightenment.

Founded in 2007, Techlightenment is a provider of social media marketing tools for advertising agencies and multinational companies, such as parcel delivery and courier services firms.

It uses its proprietary technology platforms to assist clients in developing social media marketing strategies and works with GlaxoSmithKline, Universal Pictures and Dr Martens.

Experian, which is a global information services company, is hopeful that the acquisition will boost its online presence.

"The acquisition is a further step in Experian's strategy to grow its digital marketing activities," the firm said in a statement.

"It extends Experian's capability into the increasingly important social media channel, adding to Experian's presence in the online, email and mobile channels."

The news comes as the company extends its internet measuring service - Experian Hitwise - which provides information on web traffic and online behaviour.

Posted by Tom Sands 

Article Added: 18/01/2011 17:02:04