One of the UK's leading parcel delivery services firms has been named as a partner of London Fashion Week.

Courier services firm DHL has announced it has been named an official logistics partner of London Fashion Week.

Under the terms of the agreement, the parcel delivery company will cover the requirements of those involved in the clothing industry, including materials procurement and distribution.

The company has also joined the likes of Mercedes, BlackBerry and Toni & Guy as an official sponsor of the event.

Simon Parker, DHL's key account manager for the UK fashion sector, said the deal is "a perfect way to demonstrate our capabilities" in the industry.

He added: "We've been working for years to develop tailor-made services that can respond to the changing demands of the fashion world and meet the specific needs of individual customers."

Earlier this year, DHL highlighted its support for the non-profit organisation Peace One Day by delivering a DVD made by the body to schools for free.

Written by Sarah Gower

Article Added: 15/09/2009 09:24:43