Marketers should include a call to action to link to a social media page.

Parcel delivery and courier services using email marketing should include a call to action to encourage people to follow them via sites like Facebook and Twitter, it is advised.

This is the most popular way to link email to social media, according to memeburn.com's Georgia Christian.

Lots of companies also use widgets or apps to their blogs that link to forms for signing up to newsletters, she points out.

"By all means use your newsletter to call people to follow you, but remember to also use those social mediums to let people know that you have an email newsletter they can sign up for," Ms Christian writes.

She goes on to say that it is worthwhile establishing people's social media preferences to target them accordingly.

Her comments come off the back of the European Social Media and Email Marketing study from eCircle, which found that very few brands are integrating social media with email.

Posted by Matt Watts 

Article Added: 15/12/2010 16:25:38