Companies using social media have been urged to stay positive.

Internet retailers using a parcel delivery company such as DHL or UPS have been urged to stay positive in their social media posts.

Anything that a brand tweets, posts or blogs has the potential to last a long time in cyberspace, according to Creative Boom.

"And any information you broadcast online isn't hard to find in future, so be careful about how you use your social media," the site adds.

"Remember, you're not just building your brand today, you're building it for tomorrow as well. In which case, try to be positive at all times."

In addition, the website advises that brands constantly refresh and update their blogs and social media pages.

Recently, social media was highlighted as key technology over the next year for firms to exploit.

Canadian research firm Info-Tech said the use of social media by large organisations indicated that the technology is "here to stay".

Posted by Matt Watts 

Article Added: 11/01/2011 09:08:52