HDNL rebrands to Yodel as part of 'customer-focused' approach

Home Delivery Network (HDNL), the delivery and collection service that earlier this year completed an agreement to acquire DHL Domestic, has announced that it intends to rebrand as Yodel.

The delivery service says it will combine all its trading companies under the single brand and plans to use its new name and image to make the customer the heart of its business.

It will provide a range of services, giving customers the ability to send anything from small parcels to furniture to anywhere in the UK and beyond, providing "flexibility and choice" that is not currently available.

Yodel aims to take a market-leading position across all sectors, from retail, pharmaceuticals and telecoms to financial services.

"We are delighted to be unveiling this new brand, which represents our ambitions to be a truly customer-focused business offering a full suite of services that others in the market cannot match," commented Jonathan Smith, chief executive officer of Yodel.

He went on to say that the combined business is already growing at a faster rate than the market, pointing to positive signs for the brand's future.

Mr Smith added: "Yodel has already proved attractive to clients from all sectors with over 100 new clients starting in the last two months alone, of which over 12 generate in excess of £1m per annum."

Yodel has already seen some success, with more than 100 new clients starting over the last two months, according to the firm.

As the second-largest parcel delivery services in the UK after Royal Mail, Yodel will deliver more than 200 million parcels this year with annual revenues of £600 million.

Headquartered in Hatfield, it operates a fleet of 5,000 vans from 123 service centres around the country.